Infinix a trendy tech brand crafted for young consumers, has teamed up with global trend forecasting leader WGSN to launch the “2025 Smartphone Color Trend Report.”This report merges WGSN’s deep insights into global consumer behavior with Infinix’s expertise in technological innovation, highlighting key design trends and introducing three standout colors for 2025: Violet Garden, Misty Aqua, and Blossom Glow. Through this collaboration, Infinix aims to bring cutting-edge, trending design and personalization to its new ZERO 40 Series, offering a more artistic and tailored experience for young consumers.

WGSN (World Global Style Network) is a leading trend forecasting and analytics service that helps businesses anticipate future trends in various industries, including fashion, design, and technology. By analyzing consumer behavior, cultural shifts, and market dynamics, WGSN provides valuable insights that help companies make informed decisions about product development, marketing, and design.The Infinix x WGSN 2025 Trend Report features six key forces— “STEPIC Drivers”—that will shape global economic, technological, environmental, and cultural development. These macro forces are set to play a pivotal role in the global economy and business landscape by 2025 and beyond. The report identifies significant global trends, from political instability and economic uncertainty to the decentralization of digital culture, migration waves, the rise of the space economy, and the AI-driven “synthetic creativity” revolution, all of which will have profound impacts on the future

These trends have sparked three core emotional needs among young consumers: Idleness (seeking personalization and self-expression in a complex environment), Radical Acceptance (pursuing balance and connection with nature under pressure), and Rational Optimism (finding a positive outlook through technological progress).According to WGSN’s forecasts, future designs will focus more on the use of natural materials and textures, such as stone surfaces rich in sensory experience and storytelling.Additionally, the mechanization of geometric patterns and the use of color variations will play a crucial role in design, meeting young consumers’ demand for personalization and quality.